Travis Scott is a prominent celebrity with over 31 million followers on Social media.  

Yet how did he grow to where he is today, and what’s his impact on the younger generation? The performing musician has an irrationally large fan base, thanks to the music he delivered besides crazy antics through his live shows. A musician and entertainer at heart, Scott is gradually becoming a music legend in his own right.

However, this isn’t just where Scott is famous for these days. Much like his music career, Scott would never go wrong when it about sneakers. And to think, this only started in 2017.

It all began when…

Scott’s first-ever collaboration with Nike came in the form of the iconic Air Force 1 form for the “AF100” package. 

This was in collaboration with other designers like Virgil Abloh, Kareem “Biggs” Burke of Roc-A-Fella Records, Errolson Hugh of ACRONYM, and Don C. This was Scott’s first real taste of working with Nike and it only went upwards from there.

Living a true sneakerhead at the core and one with the culture, Scott is continually seen in different Air Jordans and other Nike sneakers like the SB Dunks and Air Force 1s. But it wasn’t until 2018 when Scott eventually got the opportunity to create his very own Air Jordans. He started off with the Jordan 4s, pulling inspiration from former NFL franchise the Houston Oilers. Fast forward to a year later and we got his third signature shoe with Nike and his second Air Jordan. This time around, it’s the ever-iconic Jordan 1. This is also the first time a Jordan 1 highlights a new design in the pattern of the ‘reverse swoosh’, which has moved on to grow one of the most significant sneakers in the world. If that wasn’t sufficient, the sneaker also came in a Jordan 1 Low alternative as opposed to the high-cut that is a standard for Jordan 1s.

Other sneakers that more cemented Scott’s position as one of the hugest names in the business include unreleased articles like the army green Jordan 6s as well as the grey and purple Jordan 4s. Scott has also released a new variant for the Air Force 1, the SB Dunk Low, and the Air Max 270 React, all of which have been his latest releases to date.

But that’s not all — apart from releasing his sneakers range, Scott has also graced cover shoots with his most important work being the front of the Dior x Jordan collection. Staring Scott rolling the whole collection was sufficient to send fans into excitement, even more so with the direction that Dior used for the Jordan brand.

If that isn’t proof enough that Scott is a great character when it comes to fashion and sneakers, you simply have to go to his Instagram profile. In a post dated July 31st, Scott can be seen wearing the latest ‘Newcastle Brown Ale’ Nike SB Dunks. Just hours after the post was published, the value on the resell market of the very same sneakers fired up over 40%, according to StockX. If this appears all too familiar, it’s because Kanye West had the same impact on his fans when he was found rocking the Adidas Ultraboost 1.0.

You know what happened after that obviously.

Besides his haul on sneakers and streetwear, Scott has also been involved in the various pop culture movements of 2020. One of the most important was his virtual concert with Fortnite, which brought in over 10.7 million players throughout the world. To say Scott is one of the most important pop-culture influences of our time is an understatement; he’s already proved that he is one of the world’s greatest celebrity influencers of this modern-day era of social media.

The hype of Travis Scott’s Sneaker collaboration in different countries like the USA, UK, and other European countries like Germany and France was crazy, most importantly, in the USA.

The hype of Travis Scott in Pakistan is not that much high as in other western countries although, there is a huge number of followers of Travis Scott in the country and the main reason for the hype is his sneaker range.

Moreover, Travis Scott’s sneakers haven’t launched officially in Pakistan yet. Although, sneakers resellers in Pakistan are selling sneakers in Pakistan for years and they’ve dropped Travis Scott’s almost every sneaker that he has launched to date. Travis Scott’s sneakers price in Pakistan is lower than the actual price and are of high-end quality.

A short Film On Scott’s life.

Travis Scott: Look Mom I Can Fly is a short film directed by White Trash Tyler, produced by Travis Scott, Kylie Jenner, David Stromberg, and Angus Wall and starring Travis Scott, released on 28th August 2019, on Netflix. The film is based on Travis’s rise to fame which began back in 2014 until the time where he created and published his third studio album Astroworld. He carries his audience through a roller coaster of adventures which leads him to the position where he is today. There’s footage of his live concerts and shows, time with his family, collaborations in the studio to prepare his album, fan’s view of how their lives were changed by him, and flashbacks to his childhood which shaped him.